You may think you have to spend lots of cash on your marketing your business when you are starting out. However here are 5 ways to promote your business online without spending a lot of money.
Use Google Places, Yahoo & Bing Local listings
By registering your business with Google Places your business is more likely to show up in local searches using Google Maps. It is easy all you have to do is fill out a form and register. Google will likely send you a postcard with a code on it to verify your business address. Yahoo! has a similar service called Yahoo! Local. Microsoft Bing has a similar service as well. All three can be signed up for free in just a few minutes.
Use social media
Social media a great way to send a stream of useful information to your customers and potential customers. At a minimum you should be using Facebook and Twitter. LinkedIn is another great platform but more business. All the platforms allow you to post useful information and photo of your business. Social Media is a great way to get your company found and
Post on YouTube
YouTube is a huge collection of online videos. Most people love to watch something rather than reading it. So keep it interesting and tied to your business it is likely you can get some great exposure to the world for your company with just a couple of videos.
Add SEO to your website
Search Engine Optimization is about making sure you website can be found and the major search engine knows what is about. There are several best practices for how to let the search engines know what your page is about and how you want it to appear in the search engine results.
Start blogging about your business
Blogging about your business and giving customers examples of your work is a great way to connect with potential customers. The search engines really love to promote new content and content that is unique. If you write blog posts be sure that they are unique and your are not just reposting the same information over and over. Keeping your blog updated regularly is almost as important as producing great content. A blog that is dormant is likely to be ignored by most search engines.
Rocket Booster Media can help with all your marketing needs. Our goal is to grow your business using innovative and the latest in online marketing. Contact the Marketing team today for a free marketing evaluation.