Social media is a powerful tool to get your message out to a large group of people. In the past, it was very expensive to broadcast information promoting your business to a large group of people. Today with the Internet and social media, the costs are significantly lower.
5 common mistakes using social media
Posting Spam Content
It is common for people to think more is better. So why not post everything related or not for your customer base to read. Social media today is a noisy environment, if you post spam your direct followers are not likely to view it. If your post is not viewed and shared by your followers, it is not probably not going to be seen by anyone outside of your followers. The goal of every post is to be viewed and shared by as many people as possible.
Social media is a two-way communication channel. If you are not responsive to comments and feedback from people following you, it may be a red flag for some customers. Use your social media presence to build valuable relationships.
Some think just having a large list of followers, and friends are the key to success in social media, but again quality over quantity comes into play. If you have a large group of people following you but not interacting with your posts and information; It doesn’t help get your message out to your customers or build a relationship with your customer.
Too many social profiles
Having too many Social Media Networks is a big problem. We are often busy and cannot focus on all the different Social Media networks out there and keep up with multiple accounts at each one. If you are going to do Social Media make a commitment to focus on a couple of Social Media Networks and maximize your usage of them.
Not targeting your message
If you don’t know who you are targeting, then you don’t know what your message is. Random content posted to a Social Media Network is far less effective than posting content that is relevant to your message. Also, what do you expect your customer to do? Having a clear call to action for your customer is important. If you are asking your customer to do something, it should be very obvious what you need them to do.
Rocket Booster Media can help with all your marketing needs. Our goal is to grow your business using innovative and the latest in online marketing. Contact the Marketing team today for a free marketing evaluation.