Why do you need a Content Marketing Strategy?
As a piece of the “ideal” process or the so-called sales funnel, content marketing is an effective strategy. It centers on providing interesting content for website visitors, it includes articles, blogs and types of graphics. It allows consumers to be introduced to your brand without a hard sales pitch. This allows much less pressure for bringing leads into the sales process, all done while delivering useful and helpful content.
The sole focus of link building is on-text links, whereas content marketing value is derived from the numerous departments involved along with the creative methods used in developing content outreach strategies that surpass your traditional link building service.
Other marketing companies may just create content, but not Rocket Booster Media. We include everything from creation and design to outreach, link earning, SEO and social media.
Why is Content Marketing so great?
With traditional Internet marketing plans that focus on one area of improvements such as traffic or SEO, content marketing influences your overall web presence. With content marketing, you are able to introduce your brand or company to customers without having that pushy feel. Content marketing can help with getting your name out there, ensuring more people know what you’re all about.
Just because your content is published doesn’t mean the work is done. To get to the true power source of content marketing, links are needed. An outreach specialist will secure high-quality content signals for the content that’s been produced and your website, helping to boost your site’s overall rankings and power.
These content links are worth their weight in gold, making the cost negligible. When search engines consider a site’s authority and ranking, search engines see this content as a very powerful signal. Also, with these backlinks, an online brand is being established with the content that is generated. This can come in the form of branded blog posts, infographics, motion graphics or eBooks.